( Introduction )
A campaign for Ilford Photo to promote analogue photography and the printing process to culturally sophisticated, yet anxious individuals.
( Concept )
Positive change to channel their energy and natural anxieties for the future, towards something more positive.
The campaign’s identity was brought to life through the concept of the process when developing film. The agitating of liquids in the darkroom inspired the visual waves.
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( Credits )
Many thanks to Shillington College for the guidance throughout the course. It was a real joy.