( 2022 )

Konbini kids

( Services )

Brand strategy

Brand identity

art direction

( Agency )

STUDIO.KENJI

Konbini Kids Plate of Food and Menu Image
( Introduction )

Konbini Kids is a food and culture club based in London. We feel Japanese food (and people, by extension) is misrepresented in England - it’s expensive, fancy, and rarely fun! Therefore, we made it our mission to bring a different side of Japan.

Taking inspiration from the “Konbini” store experience, a cornershop with a delicious selection of everyday Japanese staples and fun items/comics for all - we wanted to showcase the Japan that we know. Nothing pretentious; just affordable, accessible, tasty and most importantly fun!

Konbini Kids Logo with black background
( Concept )

Bringing the fun side of Japan to the masses.

Taking inspiration from the “Konbini” store experience, a cornershop with a delicious selection of everyday Japanese staples and fun items/comics for all - we wanted to showcase the Japan that we know. Nothing pretentious; just affordable, accessible, tasty and most importantly fun!

Convenient store in tokyo with people eating and reading on counter
Tokyo at night
Konbini Kids menu ontop of images of empty plates
Konbini Kids Menu Billboard
Konbini Kids Menu Billboard
Konbini Kids stickers with black background
Holding a plate of karage sandwich
Flipping of Toasted Bread
Konbini Kids Vending Machine showing food
Konbini Kids Socials
GIF of Konbini Stories
Konbini Kids Poster on windscreen of a car
Konbini Kids Poster - A1 Bright Red
( Posters )

Designed and illustrated the vibrant and fun Konbini Kids posters. Hopefully many more to come! Illustration style came from my previous poster series of 'Dancing People' which can be found on Good Moods.

Konbini Kids fridge with sticker magnets of Konbini Kids
Konbini Kids T-shirt
Konbini Kids Brand Guidelines
( Credits )

Thank you, as always, to the best half japanese team: Dan Steward and Alissa Steward from London. Also, thank you to Joe Hurrell (Photographer).

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