( Introduction )
Sweet Free Association is a record label, inspiring djs to explore the reaches of the musical mind, and to choose music that feels ‘right’ to them.
( Concept )
Taking fun seriously.
Unlike the other ‘cool’ record labels, Sweet Free Association ambition is to create a label that is more fun and inclusive.
( Credits )
Many thanks to Sam Donnison (Client) - a great guy and it was so nice to be invited to some of his events too - please check him out!