( 2022 )

betsy

( Services )

brand identity

brand rollout

( Agency )

stance

Betsy header image - "Turn Clucks into Bucks"
( Introduction )

Betsy is a platform that provides the best hen hosts from all over the UK to provide holiday boarding for your chickens! It is basically Airbnb, but for chickens!

We believe that a happy chicken makes a happy family.
By bringing clucking chickens to the masses, we will help more families experience the joy of pet chicken keeping.

( Concept )

After completing the workshop and naming exercise for Betsy, we created a friendly and joyful mascot (called Betsy) to reflect the joys of having pet chickens. Betsy and her flock acts as a guide in finding the best chicken hotel, the best straw, the cleanest beds, the dustiest baths the tastiest feed - you name it! Betsy knows it!

Betsy Poster with wooden panelling background
Betsy postcards all out
Chicken owner holding a chicken, and black tie chicken owner
Betsy app icon mockup
Betsy Billboard in the field
Betsy social media
Betsy website mockup with Betsy illustrations jumping around them
Betsy booklet in a bush mockup
Betsy magazine - flats
( Credits )

Many thanks to the team:

Simon Dean (Brand Director)
Alex Johnson (Creative Director)
Betsy (Client)

( See more projects )
( 2022 )

stance

  • web design

( 2022 )

negative to positive*

  • campaign

( 2022 )

Konbini Kids

  • brand strategy

  • brand identity

  • art direction